REDISIGN PLAYHOP

(  01  ) REBRANDING

The new logo captures motion — a jump, a swipe, a reaction. We created custom lettering with rhythm and personality that reflects the energy of gaming.

(  02  )  DDD STYLE

Inspired by the kind of box many creatives keep near their desk — filled with personal, memorable things like old keys, wires, and childhood toys — we built a 3D visual system that brings this metaphor to life through playful, 3d objects.

(  03  )  TYPOGRAPHY

For communication, we chose Plus Jakarta Sans — an open, friendly typeface. We added alternate characters to echo the playful spirit of the logo and reinforce the jump metaphor.

(  04  )  MASCOT

We created our own mascot — Hoppy. He started as a mysterious visual bug a developer couldn’t get rid of, then introduced himself and began helping players. Over time, users fell in love with him — and Hoppy became the face of the platform.

(  05  )  EVENTS

The style works great offline too — especially at themed events where visual impact matters.